From Boardroom Burnout to Health Hero in Just 90 Days

Discover the Lean90 Method: A Game-Changer for Time-Pressed Leaders Seeking Sustainable Fitness Without Sacrificing Their Professional Edge

The majority of people who attempt diets end up regaining any weight than they lost…

With up to two-thirds of dieters gaining back more weight than they originally lost!

In the UK for the period 2021 to 2022, 69.1% of men aged 18 years and over were estimated to be overweight or living with obesity.

The shocking statistics about obesity

58%

The risk reduction in developing type 2 diabetes from losing just 5-10% of your bodyweight

40%

Of all cancers are linked with an increased risk in overweight individuals

3 Times

More likely to develop heart disease than those with a healthy weight

30%

Of people who are overweight experience depression

20%

Decrease in work productivity compared to those with a healthy BMI

14 Years

Reduction in life expectancy in individuals with a BMI of 40-45

Not only do overweight individuals put themselves at a higher health risks, but also a lower standard of life, often reporting the following;

      • Reduced energy levels to lower self-confidence impacting decision-making and leadership abilities.
      • Strained communications and reduced social engagement, affecting both personal and professional relationships.
      • Psychological strain manifesting as low self-esteem, anxiety, and depression.

Why do people struggle to balance career ambition, a family life and their own mental and physical health?

  • Unrealistic expectations
  • Perfectionism in the Media: Every day, we’re bombarded with images of perfect bodies and lifestyles, setting unrealistic standards. It’s easy to feel discouraged when these ideals seem unattainable, especially when juggling a demanding career.
  • Societal Norms: There’s a societal trend towards convenience and quick fixes, often at the expense of long-term well-being. Fast food, sedentary lifestyles, and instant gratification are the norms, making it tough to make healthier choices.
  • Self-limiting beliefs and fears
  • Fear of Failure: You might have tried to make changes in the past and not succeeded as you hoped. This fear of failing again can be a significant barrier to trying again.
  • Feeling Overwhelmed: The sheer amount of information and advice out there about health and fitness can be overwhelming. It’s challenging to know where to start or what’s right for you.

These challenges manifest themselves into excuses for not reaching our goals, you might recognise a few of them!

Self-conscious about going to the gym (people staring, not feeling like you belong or look like you know what you are doing).

Worried about making a start because you are going to fail anyways.

Being judged by friends and family because they think you will be happier not striving for goals that will make you uncomfortable.

Unable to commit to, or think that, the results you want can only be obtained by spending hours in the gym and on the treadmill each week.

Hate the thought of eating meals out of Tupperware and missing all the social occasions for the next 3 months.

Feel like hiring a fitness professional to guide you is too expensive.

Misinformation and false beliefs are holding you back from being the man you want to be, let alone getting started!

Fitness influencers are selling programmes that they would never follow themselves… yet attribute their chiselled physique to their plan.

The industry oversells the importance of sports supplements… yet endorses athletes who take steroids.

Someone in your network tries to sell you a juicing or meal replacement diet… yet has no formal education in the health profession.

You see adverts or podcasts  endorsing fasting… yet pay little acknowledgement to nutrition density or consumed calories.

The fresh-faced PT at the gym tells you it’s easy go get into his shape… yet doesn’t deal within a high-pressured environment or huge time constraints on their personal time, while being nearly half your age.

The fitness industry only tells half the story

amongst all the noise how do you choose who to believe?

Dear reader,

As you navigate through the challenges of balancing a demanding career with personal health, it’s essential to understand that your situation is not unique.

In fact, you’re part of a much larger narrative that’s unfolding across the western world.

Spend the next five minutes on this page and you’re guaranteed to walk away with knowledge and motivation that offers a tenfold return on your time investment.

Are you ready to unlock valuable insights and strategies that will revolutionise not just your fitness, but your entire approach to life?

Is it really possible for men to

Build muscle while losing fat

With less than 2 hours in the gym per week

And almost zero cardio

Without restriction on what they can eat?

The answer is yes! Several studies cite that less time in the gym can lead to more effective, and better results, compared to longer workout sessions.

What I’m about to share with you is mostly insider information.

Only the top natural athletes who possess what seems like super human strength and cover model physiques know this.

Traditionally ‘bodybuilding’ style programmes only scratch the surface of what is possible for the drug-free lifter, because…

Each muscle in your body is made up of 3 different muscle fibres… strength fibres… hypertrophy fibres… and endurance fibres…

And bodybuilding workouts only effectively target hypertrophy fibres, however…

There’s only one way to effectively target all three muscle fibre types in the same training block, which you are about to discover…

If you are only training a third of your muscle fibres

Should you be unhappy with only a third of the potential results?

By training these different disciplines of strength simultaneously, you will increase your inter and intra-muscular coordination.

Inter-muscular coordination involves the harmonious effort of multiple muscles around multiple joints to create smooth and efficient movement.

This is important for creating a solid foundation from which to apply force and prevent energy leaks.

Intra-muscular coordination is the muscle’s ability to turn on muscle fibres to generate more force.

Let me explain the science…

When the brain sends a signal to a muscle, it travels down the motor neuron to the neuromuscular junction where the chemical process for muscular contraction happens.

The signalling is binary, meaning the muscle bundle attached to the motorneuron is either on or off.

There are several muscle bundles and their respective motorneurons that make up a muscle, and the force that the muscle is able to generate is dependent on the proportion of bundles activated and the frequency of the firing signal.

An untrained individual typically can recruit a lower percentage of their muscle fibres during an exercise compared to a trained individual.

Training leads to neurological adaptations that enhance the the ability to activate more muscle fibres, including those with higher thresholds for activation.

This means trained athletes can generate more force and perform better in strength and power activities due to their ability to recruit a higher number and variety of muscle fibres more efficiently.

But guess who is able to activate the most amount of muscle from the ‘trained’ population… the one who trains like an athlete rather than a bodybuilder!

Training like an athlete prioritises functional movement and strength

And they spend less than half the time in the gym for superior results!

Let’s be real, you and I aren’t professional athletes, and more than likely we both have regular jobs.

But an athlete’s job is not to live in the weights room either… that’s the job of a bodybuilder!

Athletes simply pay their dues in the gym to perform better on the field, in the ring or wherever their discipline may take them…

Time in the gym must not detract from the bigger picture..

And just like it shouldn’t impede their ability to perform in competition… it shouldn’t become a blocker to progressing your career or having fulfilling personal relationships… it should enhance it!

The focus should be getting stronger, building discipline and mental resilience…

The outcome is not only a more respected and desirable physique… but a mindset of delayed gratification, adaptability and earned confidence…

These are the traits of a high value man…

And the best part is, if you have the right systems in place and have acquired the right skills to execute them, it shouldn’t require much more than a couple of hours a week in the gym!

It all comes down to maximising your training economy!

Why are a small percentage of the population able to maintain a killer physique despite spending barely any time in the gym?

Training economy is essentially implementing one of the most universally accepted principles in life, and in business, to your training.

It’s the principle of Pareto efficiencies, meaning in most cases 80% of the results come from 20% of the effort.

The inverse therefore suggests that the majority of gym goers are spending 80% of their time doing exercises for only 20% of the results.

The same applies to the length of time of a typical gym session.

I’ve seen people train in the gym for up to 2.5 hours a day…

Utter madness…

The truth is, there are so many variables to training, and the law of diminishing returns also applies to building muscle, strength and burning fat.

It’s simply too much information to consume in one go, so I’ll spare you the detail for now and give you a rough outline.

  • Your body requires a minimum threshold of physical demand placed upon it to stimulate growth... training way beyond this point can lead to adrenal fatigue and longer recovery time required between training sessions.
  • The three different types of muscle fibres require different tempos, rest between sets and volume to be trained optimally... remember most people are only training one type.
  • Not all exercises are created equal, you must balance risk vs reward. Mastering our six key exercises will provide the best results.
  • In order to optimise the results of your efforts in the gym adequate protein should be consumed daily and your calorie target adjusted to your goal of prioritising fat loss or building muscle... not focusing on the timing of meals, post workout shakes or whether you have cut out carbohydrates or alcohol.

Less effort in… more results out… sound good so far?

Let’s debunk a few more fitness and fat loss myths

  • Myth: Fasted cardio burns more fat...
    Truth: While fasted cardio can increase fat oxidation during exercise, it does not necessarily lead to greater fat loss over time. The key to fat loss is creating a calorie deficit over the day, regardless of whether you eat before exercising.
  • Myth: You need to stay in the "fat burning zone" to lose fat...
    Truth: While lower intensity exercise burns a higher percentage of calories from fat, higher intensity workouts can burn more calories overall. Effective fat loss is more about the total calories burned than the specific source of those calories.
  • Myth: High reps are required for toning...
    Truth: "Toning" is achieved by reducing body fat and increasing muscle size, which can be accomplished through a combination of diet, cardiovascular exercise, and strength training with both high and low repetition. It's the muscle underneath the fat that gives that toned appearance, not necessarily the repetition range.
  • Myth: Cutting carbohydrates is necessary for losing fat...
    Truth: While reducing carbohydrate intake can help some people reduce their overall calorie intake, it's not carbohydrates themselves that cause fat gain, but rather an excess of calories. A balanced diet that creates a calorie deficit is key to losing fat.

We need to address the elephant in the room

You can’t outwork a bad diet… no matter how hard you train!

Let’s talk about nutrition…

Have you ever heard the line “correlation is not causation”?

There is nothing the fitness industry loves more than over-simplifying something as complicated as health.

Let me tell you the story of how a once brilliant strength coach turned into a snake oil salesman.

This coach, who shall remain anonymous was once coaching some USA olympic athletes using a similar training philosophy to what we mentioned earlier.

Needless to say, he and his athletes got fantastic results.

Well respected by his peers and almost reaching worship level status as a coach, he turned his attention to the private market, and it is here that he developed a signature hormone guided coaching and supplementation service.

The premise was that people couldn’t change their body composition because they need to address their hormone imbalance first…

In actual fact your body composition affects your hormonal balance more than your hormones affect your weight issue!

His clients were forced to cough up thousands of pounds (£) for supplements…

THEN HAD TO DO ALL OF THE HARD WORK OF EXERCISE AND DIETING ANYWAYS! 🤔

They got the results… but not for the reason they attributed it to.

It’s probably some of the best marketing I’ve witnessed… and eventually his business went on to accrediting other personal trainers so that they could upsell their client’s into an expensive supplement plan! 💰

What is clear, is that there is an innate internal bias in humans to feel like we are somehow disadvantaged (in their case hormonal imbalances)… and that acquisition of these supplements somehow levels the playing field.

It’s like dismissing what works for 99% of the population, because they want to feel special and part of the 1%.

You’re not special 😂 Sorry to break it to you, but the laws of science and energy balance do not care about your feelings 😉

But I care, and that’s why you’re here…

To make your health and fitness journey as plain, simple and enjoyable as possible, so that you can focus your energy on improving other areas of your life (career, relationships and other pursuits) and become the high value man that you were meant to be.

So what do you need to know about nutrition?

Can you really keep eating the foods you love?

The #1 most important factor for fat loss is creating an energy deficit

But 90% of people are doing it wrong!

  • The majority of people underestimate how much calories they consume and over estimate how many calories they expend.
  • If tracking exercise and calorie intake most people consume more food to offset the calorie deficit burnt through exercise.
  • The majority of people do not consume the right level of protein to maintain their lean muscle mass during a diet.
  • Most people create too large a deficit, leaving no room to manoeuvre when reaching a weight loss plateau
  • They combine low calorie intake with an exercise regime focused on long steady-state cardio

To get what you want you must deserve what you want…

The world is not yet a crazy enough place to reward undeserving people

The problem that many people face, is that they are patiently impatient (PI).

What do I mean by this?

They act like they have all the time in the world when it comes to doing the work, but are impatient in achieving their goals.

They treat time (your most precious commodity) as if there is an infinite amount of it. The type of person who wants to kickstart their plan in the new year and have a junk lifestyle until then.

Patiently impatient people never get things done, because the reward doesn’t come fast enough and they are too focused on the destination.

They get stuck in the valley of disappointment.

Seneca figured this out over 2,000 years ago  – “You act mortal in all that you fear, and immortal in all that you desire!”

Impatiently Patient (IP) people get things done!

They are impatient with doing the work, and patient for the results to come.

IP people understand the power of tiny consistent gains.

Just like trying to make a return on the stock market… time in the market beats trying to time the market.

Motivation will get you started, but consistency will get you there!

If Alexander the Great could conquer most of the known world by age 30, why can’t you conquer your own body in the next 3, 6, 12 months?

Are you ready to level up?

You’re probably wondering who I am and why you should trust me…

Hi, I’m Steve, a finance professional by day and an army reservist and online personal trainer by night.

My journey through the rigorous world of finance, combined with my background as a full-time fitness trainer and studio owner, has given me a unique insight into the challenges faced by busy professionals striving to maintain their health. 

Witnessing firsthand the common neglect of physical and mental health in the professional world, I was motivated to create the Lean90 Method. This program is designed to help busy individuals like you achieve fitness goals without compromising professional responsibilities.

My approach is practical, adaptable, and tailored to fit into a hectic schedule, ensuring a sustainable transformation in both your personal and professional life.

What if you didn’t have any excuses and had someone in your corner to guide you through the process?

That's why we created...

The Lean90 Method

Designed for busy professionals like you, it's time to revolutionise how you look, feel, and live.

Conquer Time Constraints

Efficiency at Its Best: With workouts as short as 30 minutes and quick, nutritious meal plans, Lean90 respects your tight schedule. It’s designed for executives who can’t afford to waste a minute.

Break the Cycle of Unsuccessful Diet Attempts

Sustainable Approach: Say goodbye to yo-yo dieting. Lean90 focuses on gradual lifestyle changes, making it feasible to stick to your health goals amidst a demanding career.

Regain Confidence in the Boardroom

Boost Self-Esteem: As you start seeing results, your confidence during meetings and presentations will soar. Feel comfortable in your suit and command the room with newfound confidence.

Enhance Work Performance

Sharper Focus and Stamina: A healthier body leads to a sharper mind. Expect improved concentration, decision-making skills, and endurance to handle long workdays and crucial business decisions.

Tackle Stress Effectively

Stress Management Techniques: Learn how to manage stress through exercise and nutrition. A healthier you can cope better with high-pressure situations, maintaining composure and clarity.

Avoid Health Risks Associated with Being Overweight

Reduce Health Concerns: Lean90’s balanced approach to diet and exercise reduces the risk of health issues such as heart disease, diabetes, and hypertension – common concerns for individuals in high-stress jobs.

Build a Network of Support

Community and Expertise: Gain access to a community of like-minded professionals and expert coaches who understand your challenges and are there to support you every step of the way.

No More Energy Slumps

Sustained Energy Levels: Wave goodbye to mid-afternoon crashes. The nutritional aspect of Lean90 ensures you have a constant energy supply, keeping you alert and active throughout your busy day.

The Smartest Investment: Lean90, Your Solution to Health and Efficiency

Beyond Cost-Savings: Lean90 isn’t just another fitness plan; it’s the wisest investment you can make for your health and productivity.

You’re investing in a scientifically-proven, comprehensive system that delivers real results. This program is crafted to end the cycle of trial-and-error with other plans that promise much but deliver little.

It’s the intelligent choice for those who value their time, money, and effort.

The best time to start your fat loss journey was yesterday… The next best time is today…

Your future self will thank you for it!

What’s included in the Lean90 Method?

Everything that you need to succeed in your health and fitness journey

12-Week Training Plan

Tailored to Accommodate Everyone: From beginners to intermediates, this plan offers recommended progressions and regressions, ensuring that regardless of your current fitness level, you can advance at a pace that is both challenging and achievable.

Nutritional Guidance

A Personalised Approach to Nutrition: Our nutritional guidance is tailored to your unique needs, helping you understand how to calculate and adjust your macronutrient intake. Whether your goal is weight loss, muscle gain, or overall wellness, our approach ensures your diet is aligned with your ambitions.

Healthy Recipes

Delicious Meets Nutritious: Our program includes a diverse collection of tasty and healthy recipes designed to delight your taste buds while fueling your body.

Video Demonstrations

Mastering Form and Technique: Lean90 includes comprehensive video demonstrations for each exercise in the program. Whether you’re a beginner or looking to refine your skills, these demonstrations act as your personal guide, ensuring you perform each movement with precision and confidence.

Community and support

Lifetime Access to Lean90 Group: This exclusive community is a vital part of your journey, offering a supportive and motivating environment where you can connect with fellow members, share experiences, and celebrate achievements.

For a limited time only…

Join the lean90 program today (VALUE £297) for a special price of only £47!

Secure Your Place

Start today and you will also receive…

Three additional bonus resources (VALUE £45) for FREE with your purchase of the Lean90 Method!

Bonus #1: The Complete Guide to Protein, Fats & Carbohydrates

The problem that many people face, is that they are patiently impatient (PI).

What do I mean by this?

They act like they have all the time in the world when it comes to doing the work, but are impatient in achieving their goals.

They treat time (your most precious commodity) as if there is an infinite amount of it. The type of person who wants to kickstart their plan in the new year and have a junk lifestyle until then.

Patiently impatient people never get things done, because the reward doesn’t come fast enough and they are too focused on the destination.

They get stuck in the valley of disappointment.

Seneca figured this out over 2,000 years ago  – “You act mortal in all that you fear, and immortal in all that you desire!”

Impatiently Patient (IP) people get things done!

They are impatient with doing the work, and patient for the results to come.

IP people understand the power of tiny consistent gains.

Just like trying to make a return on the stock market… time in the market beats trying to time the market.

Motivation will get you started, but consistency will get you there!

If Alexander the Great could conquer most of the known world by age 30, why can’t you conquer your own body in the next 3, 6, 12 months?

Bonus #2: The Macronutrient Tracking Guide

The problem that many people face, is that they are patiently impatient (PI).

What do I mean by this?

They act like they have all the time in the world when it comes to doing the work, but are impatient in achieving their goals.

They treat time (your most precious commodity) as if there is an infinite amount of it. The type of person who wants to kickstart their plan in the new year and have a junk lifestyle until then.

Patiently impatient people never get things done, because the reward doesn’t come fast enough and they are too focused on the destination.

They get stuck in the valley of disappointment.

Seneca figured this out over 2,000 years ago  – “You act mortal in all that you fear, and immortal in all that you desire!”

Impatiently Patient (IP) people get things done!

They are impatient with doing the work, and patient for the results to come.

IP people understand the power of tiny consistent gains.

Just like trying to make a return on the stock market… time in the market beats trying to time the market.

Motivation will get you started, but consistency will get you there!

If Alexander the Great could conquer most of the known world by age 30, why can’t you conquer your own body in the next 3, 6, 12 months?

Bonus #3: The MyFitnessPAL User Guide

The problem that many people face, is that they are patiently impatient (PI).

What do I mean by this?

They act like they have all the time in the world when it comes to doing the work, but are impatient in achieving their goals.

They treat time (your most precious commodity) as if there is an infinite amount of it. The type of person who wants to kickstart their plan in the new year and have a junk lifestyle until then.

Patiently impatient people never get things done, because the reward doesn’t come fast enough and they are too focused on the destination.

They get stuck in the valley of disappointment.

Seneca figured this out over 2,000 years ago  – “You act mortal in all that you fear, and immortal in all that you desire!”

Impatiently Patient (IP) people get things done!

They are impatient with doing the work, and patient for the results to come.

IP people understand the power of tiny consistent gains.

Just like trying to make a return on the stock market… time in the market beats trying to time the market.

Motivation will get you started, but consistency will get you there!

If Alexander the Great could conquer most of the known world by age 30, why can’t you conquer your own body in the next 3, 6, 12 months?

Secure Your Bonus

Invest in your health and fitness with confidence…

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100% Satisfaction Guaranteed

We endeavour to provide you with the best online fitness experience. If you are not completely satisfied with our product and have completed step 1 of the plan, then email us within 30 days of your purchase and we will refund your order.

Still have questions…? I’ve got answers…

  • What is the Lean 90 Method?
    The Lean90 Method is your one-stop shop to a life-changing physical and mental transformation. Built for busy professional by a busy professional with many years in the fitness industry, the Lean90 method is not designed for people who live in the gym, but for people who are time constraint and need to get the most out of the gym with whatever time they can spare.
  • Who do you recommend the plan to?
    This programme is recommended to beginners and intermediates, or anyone who is looking to regain or surpass their best shape in their prime years. It’s the perfect blend of optimising your return in time spent in the gym and in the kitchen which amplifies the results while imparting the knowledge that you need to maintain it.
  • How long before I start noticing results?
    The first couple of weeks are a calibration of understanding your training and energy requirements. Once this has been established you should start seeing and feeling results within weeks. The Lean90 Method is not a quick-fix and our focus is on achieving a transformation over a 90 day period which you will be equipped to continue to develop either on your own or with the Lean90 family.
  • Will the Lean90 Method work for me?
    Absolutely. No other programme adjusts to your progress like we do. We establish your base in training and nutrition very early, thus allowing us to pivot as required to ensure you keep progressing.
  • What if it doesn't work for me?
    If you don’t notice a difference in the way you look or feel then send me an email within 30 days of your purchase for a refund (less a £10 admin fee), or qualify for a full refund by providing proof that you were executing the plan by completing the tasks within the programme.
  • How much time do I need to commit to working out?
    Our base plan is built on just four training days per week with workouts lasting between 30 and 45 minutes. Our philosophy is that frequency and consistency is more important than intensity and better for habit forming. Once you’ve graduated from the 12-week programme you will be able to maintain your progress with less time, or you can continue to more advanced training.
  • Do I need access to specialist equipment?
    You don’t need access to specialist equipment, just the basic equipment that any self-respecting gym should have; free weights and cable machines.
  • I'm not fit, will I be able to keep up?
    Yes, our plan is to establish what your base level is and progressively build you up from there. Not only is the total workout volume adjustable, but we suggest progressions and regressions on key exercises based on your ability.
  • Can't I just do it on my own and follow free plans out there?
    No. The Lean90 Method has been carefully designed and structured in a way that builds progression and focuses attention on key aspects of training and nutrition to equip our members to not only execute during the 12 weeks, but for the rest of their lives. Not only are you given the information in easy to understand formats and video demonstrations but you become part of a community with access to your coach.

It’s your last chance to secure my support at this limited time offer…

Lean90 Method (£297) & 3x Bonus (£45) for only £47!

Sign Me Up!

References

  1. American College of Sports Medicine. (n.d.). High-Intensity Interval Training.
  2. Journal of the American Dietetic Association. (n.d.). Small Changes in Eating Habits Lead to Gradual, Sustainable Weight Loss.
  3. New England Journal of Medicine. (n.d.). Genetic Predisposition to Weight Gain and Lifestyle Choices.
  4. Harvard School of Public Health. (n.d.). The Nutrition Source.
  5. Journal of Sport and Exercise Psychology. (n.d.). Enjoyment During Exercise Mediates the Effects of an Intervention on Exercise Adherence.Â